Socios platform to work on Paris Saint-Germain football club’s blockchain strategy
This made Paris Saint-Germain the first football club in the world to announce long-term cryptocurrency strategy.
The French club and Socios will collaborate on developing world’s first Fan Token Offering (FTO) for the fanbase of Paris Saint-Germain. The fan token will be listed on the Socios.com platform, allowing fans to engage with the club through mobile voting and polling platforms. Token owners “will have access to exclusive fan rewards, content and experiences”.
“Digital currencies are a long term vision for Paris Saint-Germain. The club’s broader strategy includes integration of blockchain technology, in order to intensify its relations with business and fans. Socios.com will make sure that transactions are fully digital, secure, transparent”, the official announcement reads.
— Socios.com (@Sociosdotcom) September 11, 2018
According to Marc Armstrong, Chief Partnerships Officer of Paris Saint Germain, the French football club is looking forward to gaining opportunities that cryptocurrency can provide.
“This revolutionary technology will have an important impact on the Club’s overall business strategy and the way we engage with our fanbase. We are very pleased to welcome Socios.com to the Paris Saint-Germain family”.
Collaboration between sports and crypto is not a new thing. There are a number of successful cases to remember. One of the latest goes back to August, when social trading provider eToro announced about partnership with 7 Premier League football teams. It was reported that sponsorship agreement that has been closed by the company will be paid to the teams in bitcoin.
Another interesting case to observe is the recent news that Gibraltar-based football team is paying salary to its players in cryptocurrency. It was reported that team’s all player contracts will include payment agreements in cryptocurrency by next season.